Lesson Five: Closing the Sale

This call is about showing value fast. Don’t explain features. Explain benefits. What to Do Open the website before calling. Share the link and walk them through it live. Focus on how this helps their business. What to Say Start with: “I built this specifically for your business. Let me walk you through it real quick.” Then point out: How customers find them How customers contact them How it makes them look more professional Keep it simple. How to Talk Speak slowly. Pause after each point. Let them react. Silence is good. Important Rule Do not ask: “What do you think?” “Do you like it?”

After showing the website, ask questions that make them think about results and revenue. Keep your tone calm. Pause after each question. What to Ask Start with: “Do you think spending X amount of money to bring you more customers every single month makes sense to you?” Then follow with: “If this brought in even a few new customers, would that be worth it?” Pause. Let them answer. Important Don’t talk over them. Let silence work. Agree with whatever they say. You’re guiding them toward value. Goal of This Step Get them thinking about: more customers return on investment saying yes Once they respond positively, move to the close.

Close and collect payment right there. What to Say For the $497 Offer: “Awesome — it’s a one-time $497 and I’ll finish setting everything up for you.” Pause. Then say: “I’ll send the payment link right now.” For Hosting Offer: “Perfect — I’ll launch it for you today. Hosting and domain are what's needed to keep every website live monthly.” Pause. “I’ll send the link now.” Important Rules Don’t say “take your time.” Don’t ask “want to think about it?” Don’t discount. If they say yes, send the link immediately and stay on the call until payment goes through. Minimize Edits Try to keep edits to 1–2 prompt changes max per website. Batch all edits together before regenerating. This saves credits and protects your margins.

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