Lesson Eight: Create Winning Ads

Start inside the Ads Library on our platform. These are ads already proven to convert. Pick 3–5 ads in your niche and study them.

Go to Meta Ads Library and search: your product similar brands keywords in your niche Look for: ads running for weeks multiple variations strong engagement If companies keep spending money, the ad works.

Search your product on TikTok and Instagram. Save videos that have: high views lots of comments shares These are your references.

Model: video format hook style pacing captions angles Don’t copy logos or names. Copy structure.

Your first 2 seconds matter the most. Simple Examples: “STOP what you're doing right now…” “I can't believe this happened.” “I know this sounds crazy...” Stop the scroll.

Your ad should include one of these: heavy discount buy one, get one free limited stock left guarantee Make buying easy.

Step 1 — Create the Ad Image in ChatGPT Use ChatGPT to generate a realistic photo for your ad. Prompt idea: Create a realistic photo of a person using [PRODUCT] in a natural setting. Make it look like UGC. Bright lighting. Casual phone-style photo. Important: Use generic people (don’t recreate celebrities) Make it look natural, not polished Match your niche (gym, beauty, home, pets, etc.) This gives you your scene image. Step 2 — Generate the Video Scene in VEO 3 Take that image and upload it into VEO 3. Prompt example: Turn this image into a short UGC-style video. Person interacting with the product. Natural movement. Handheld phone feel. Create 1 short scene. Step 3 — Create 3–5 Scenes Total Repeat the process: Generate another image in ChatGPT Send to VEO 3 Create another scene You want: different angles different actions different hooks Each ad should have 3–5 short scenes. Step 4 — Assemble Your Ad Combine your VEO scenes into one video: Scene 1 = Hook Scene 2 = Product in use Scene 3 = Benefit Scene 4 = Offer / CTA Keep total ad length under ~30 seconds. Step 5 — Repeat for Each Ad Do this process 3–5 times per product: New images New scenes New hooks Never launch with just one ad. Important Rules Make it feel real, not corporate Use UGC-style visuals Change hooks between ads Always include offer + urgency

Your caption’s job is to support the video, not explain everything. Short. Clear. Direct. Step 1 — Lead With a Hook First line must stop the scroll. Examples: “This is selling out everywhere…” “If you struggle with ___, watch this.” “I didn’t think this would work, but…” Hooks = curiosity. Step 2 — State the Main Benefit Tell them exactly what they get. Example: “Helps reduce back pain in minutes.” “Makes cleaning faster and easier.” “Perfect for busy mornings.” Benefits > features. Step 3 — Add Social Proof Show that others want it. Examples: “10,000+ sold” “Everyone is using this” “Trending right now” Even simple proof increases clicks. Step 4 — Stack Your Offer Always include: discount free shipping limited stock Examples: “50% off today” “Free shipping ends tonight” “Limited stock available” Urgency matters. Step 5 — Clear Call to Action End with one action: “Shop now” “Grab yours today” “Tap below” No confusion. Caption Formula (Use This) Hook Main Benefit Social Proof Offer CTA Example: This is selling out everywhere… Makes cleaning 10x faster with zero effort. Thousands already bought. 50% off + free shipping today. Shop now. Important Rule Write 3–5 different captions per ad. Change: hook benefit angle offer wording Let the data decide.

This is where testing starts. Keep it simple. Step 1 — Start Small Launch each product with a test budget: $30-50 per day 1 product at a time 3–5 ads per product This will help decide a winning product faster. Step 2 — Let Ads Run 24–48 Hours Don’t touch anything right away. Give the algorithm time to learn. No panic changes. Step 3 — Watch These Numbers After 1–2 days, check: Clicks Add-to-carts Purchases Cost per purchase You’re looking for signs of interest. Step 4 — Kill or Keep Kill ads if: no clicks no add-to-carts ads are expensive Keep ads if: people click carts happen purchases start No emotion. Just data. Step 5 — Scale Winners Slowly If an ad is profitable: Increase budget by 20–30% per day Don’t double budgets overnight Slow scale = stable results. Important Rules Never launch with one ad Never scale losing ads Never guess — follow the numbers Goal Find ONE profitable ad and product. That pays for everything else.