Lesson Eleven: Scaling

When profitable: raise budgets by 20–30% per day don’t double overnight don’t touch winning ads Slow increases keep performance stable.

Scaling isn’t just budget. Create: new hooks new scenes new captions Launch fresh ads every few days. Creative fatigue kills winners.

As volume grows: move to private supplier hire VA for fulfillment add customer support Protect delivery speed.

Daily check: CPA profit per order refunds chargebacks If profit drops → reduce spend. No emotions.

Don’t cash out early. Your first profits should go back into: more ad spend new creatives better suppliers small hires This is how you grow faster. How to Think About It If you make $200 profit: Don’t withdraw it. Add it back to your ad budget. That $200 can turn into $400. Then $800. Momentum matters. Simple Rule Reinvest until: you have stable daily profit operations are covered cash flow feels predictable Then you can start paying yourself.