ECOM COURSE

Lesson Two: Understanding Ad Metrics (CPA, ROAS, Profit)

10 min Beginner
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Tip: Mindset and Sticking with your Niche is key.

Lesson Two: Understanding Ad Metrics (CPA, ROAS, Profit)

What you will build

By the end, you’ll have content + an offer + a daily outreach loop.

This is a do-the-work lesson. You will publish content and send outreach today. If you only read, you won’t get results.

3 publish-ready posts (hook + steps + CTA) 1 simple offer statement (who, what, result, price) 1 DM script for outreach 1 content calendar for the next 7 days
Step 1
Understand How to Profit

Understand How to Profit

10 min
1. Know What You Pay For
Every sale has three costs: Product cost Ad cost Platform fees (small) Your goal is to make sure your selling price covers all three.
1-on-1 Support
Stuck on this step?
Ask your Business Pro and get guidance.
Response time depends on your plan.
Next Step
Current Lesson
Understanding Ad Metrics.
Next Up
Find a Winning Niche.
Step 2
Understand CPA

Understand CPA

10 min
2. Understand Cost Per Purchase (CPA)
CPA = how much you spend on ads to get one sale. Example: You spend $100 on ads You get 10 sales Your CPA = $10 per sale. Lower CPA = more profit.
1-on-1 Support
Stuck on this step?
Ask your Business Pro and get guidance.
Response time depends on your plan.
Next Step
Current Lesson
Understanding Ad Metrics.
Next Up
Find a Winning Niche.
Step 3
Calculating Profit

Calculating Profit

10 min
3. Profiting
Use dropship.io or dropshiplifestyle.com to calculate margins. Use this formula: Selling Price − Product Cost − Ad Cost = Profit Example: Sell for $29 Product costs $8 Ads cost $10 Profit = $11
1-on-1 Support
Stuck on this step?
Ask your Business Pro and get guidance.
Response time depends on your plan.
Next Step
Current Lesson
Understanding Ad Metrics.
Next Up
Connecting your Domain.
Step 4
Stop or Scale

Stop or Scale

10 min
4. Know When to Stop or Scale
If profit is negative → stop the product If profit is positive → test more ads If profit is strong → scale No emotion. Just numbers.
1-on-1 Support
Stuck on this step?
Ask your Business Pro and get guidance.
Response time depends on your plan.
Next Step
Current Lesson
Understanding Ad Metrics.
Next Up
Find a Winning Niche.
Step 5
Rule

Rule

10 min
5. Set a Simple Rule
Never scale a product until: CPA is stable Profit is consistent Winning products follow math.
1-on-1 Support
Stuck on this step?
Ask your Business Pro and get guidance.
Response time depends on your plan.
Next Step
Current Lesson
Understanding Ad Metrics.
Next Up
Find a Winning Niche.

Next Lesson →

Post your outputs, then do outreach. That’s how you make money with AI.

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