Lesson Four: Running Meta Ads

Every local ad follows this: Video → Offer → Contact → Job Video shows what you do Offer gives them a reason to act They message or submit info You show up and do the job Keep it simple.

Option A — Film Yourself (Recommended) This converts best. Use your phone. Film vertical. Say something like: “Attention (YOUR COUNTY), My company is running (% OFF) of our Local (Service), and the promo ends today. If your (driveway/windows/house) needs cleaning, we’re offering next-day service this week. Message or call us for a quick quote.” Tips: Natural light Outside at a job if possible Be real, not scripted Film 2 Other Videos like this to test ads. Real beats polished. Option B — Use AI Videos If you don’t want to be on camera: Use AI to create: Talking avatar videos UGC-style clips Before/after animations Use these when: You’re camera shy You want multiple creatives fast Upload 2–3 versions.

Always include: Before / after photos Short clips of you working Clean results People trust what they see. Proof sells.

Campaign Objective 👉 Leads Budget Start with: $20–$40/day That’s enough. Targeting Your city + 5–20 mile radius No interests needed Keep it broad. Placements Automatic. Always.

Speed matters. When someone leaves phone number, Call immediately: “Hey! Thanks for reaching out — I saw you are interested in our services. How are you today? Book the job. Don’t overtalk.

Normal results: Knock 50 doors Talk to 20 people Book 1–2 jobs This is normal. Do not quit after 5 doors. Door knocking is volume.