Step 1
Winning Ads & Losing Ads
1. Kill Losers, Scale Winners
After 2–3 days:
Kill ads that:
Have spent money with no leads
Have very high cost per lead
Duplicate ads that:
Are producing cheap leads
Are getting good feedback
Increase budget slowly on winners (10–20%).
Small moves.
1-on-1 Support
Stuck on this step?
Ask your Business Pro and get guidance.
Response time depends on your plan.
Next Step
Current Lesson
Optimizing & Fixing Ads
Next Up
Client Retention