Lesson Five: Sales Call / In Person Meetup

Start with in person closes, then eventually you can transition to only Zoom calls. You can also later hire a in person closer.

Start like a normal human. Example: “Hey — appreciate you taking the time today. How’s your day going?” Let them answer. Then smoothly transition: “Cool — I’ll keep this quick. I just want to learn a little about your business, see what you’re doing for customers right now, and then I’ll show you how we help businesses get more leads. Sound good?” This does three things: Builds quick rapport Sets expectations Puts you in control Same in person: Shake hands. Smile. Small talk for 30 seconds. Then pivot. Important: Don’t overdo the friendliness Don’t ramble Don’t act nervous Be relaxed, direct, and professional.

Never pitch first. Ask: How are you currently getting customers? Do you run online ads? If there was a opportunity to get more customers, all handled for them, would they take it? Listen more than you talk. Pain creates urgency.

Now connect their problem to your service: “Based on what you told me, here’s what I’d do…” Explain in plain language: We run Meta Ads We send leads to your phone You close them You pay monthly Do NOT explain ad metrics. Sell the outcome.

Say: “If you don’t get leads, you don’t pay me.” Or: Cancel anytime Free audit Make it easy to say yes.

Don’t be awkward. Ask: “Does this sound like something you’d want to move forward with?” If yes: “Cool — I’ll send the agreement and invoice now so we can get started.” Then stop talking. IF OBJECTIONS: Handle Objections Simply “Let me think about it” Reply: “Totally fair — what part are you unsure about?” “It’s expensive” Reply: “If this brings you customers, does the price still feel expensive?” “I need to talk to my partner” Reply: “Makes sense — let’s loop them in on a quick call.” Always bring it back to action. Closing percentages should be around 30-40%, stay the course!