MARKETING COURSE

Lesson Four: DM For Clients

10 min Beginner

Tip: Mindset and Sticking with your Niche is key.

Lesson Four: DM For Clients

What you will build

By the end, you’ll have content + an offer + a daily outreach loop.

This is a do-the-work lesson. You will publish content and send outreach today. If you only read, you won’t get results.

3 publish-ready posts (hook + steps + CTA) 1 simple offer statement (who, what, result, price) 1 DM script for outreach 1 content calendar for the next 7 days
Step 1
Message the Right Businesses

Message the Right Businesses

10 min
1. Message Your Target Niche (Active Accounts)
Go to: Instagram Facebook Google Maps Search your niche: “Cleaning company near me” “Roofing in [city]” “Gym [city]” Look for businesses that: Post Don’t have clear funnels Could clearly use more leads
1-on-1 Support
Stuck on this step?
Ask your Business Pro and get guidance.
Response time depends on your plan.
Next Step
Current Lesson
Cold DM
Next Up
Sales Call / Meetup
Step 2
First Message Script

First Message Script

10 min
2. Initial Message Script
Hello, this is (NAME), what's the best number to call you about your cuts? It should sound human, not sound salesy, and draw a response. The goal is to ultimately get on a call. This turns into warm interest.
1-on-1 Support
Stuck on this step?
Ask your Business Pro and get guidance.
Response time depends on your plan.
Next Step
Current Lesson
Cold DM
Next Up
Sales Call / Meetup
Step 3
Hop on a Call from DM

Hop on a Call from DM

10 min
3. Transition to a call
This call should not be like a cold call. It should remind him that you are from Instagram and from the same city. You must smoothly transition on the call into your marketing offer for their business.
1-on-1 Support
Stuck on this step?
Ask your Business Pro and get guidance.
Response time depends on your plan.
Next Step
Current Lesson
Cold DM
Next Up
Sales Call / Meetup
Step 4
Volume Wins

Volume Wins

10 min
4. The more accounts and DMs you send, the more clients
Expect: 80–100 DMs per day 1–8 replies 1–2 calls booked This is normal. DMing is a numbers game.
1-on-1 Support
Stuck on this step?
Ask your Business Pro and get guidance.
Response time depends on your plan.
Next Step
Current Lesson
Cold DM
Next Up
Sales Call / Meetup

Next Lesson →

Post your outputs, then do outreach. That’s how you make money with AI.