Lesson Seven: Running Meta Ads

Every campaign must have ONE goal: Leads Booked calls Appointments Never multiple. Pick the objective that matches your funnel. Usually: 👉 Lead campaigns for local businesses.

Campaign Objective Leads (or Conversions if using landing page) Budget Start with: $20–$50/day (client funded) Targeting Keep it broad: Location (client’s city + radius) Age (optional) One related interest (optional) Do NOT stack tons of interests. Let Meta learn. Placements Automatic. Always.

Option 1 — AI Creatives (Recommended) Use the AI Bootcamp to generate: Talking avatar videos UGC-style ads Short promo clips These work because: They’re fast to make You don’t rely on the business owner You can create multiple versions quickly Upload 2–3 AI videos per campaign. Option 2 — Owner Shot Videos Have the business owner record simple phone videos: Facing camera Natural lighting 20–40 seconds They should say: Who they are What service they offer Their main offer Real videos convert well. Important You don’t need perfection. You need volume. Test multiple creatives and let Meta decide.

Once live: Do NOT touch anything for 48 hours. Let Meta collect data. Most beginners fail by changing things too fast. Be patient.

Ignore: Likes Comments Impressions Care about: Cost per lead Lead volume Lead quality That’s it.

Always test: Submit form yourself Make sure client receives lead Check mobile view Click all buttons Never assume. Broken funnels lose money.