Lesson Three: Cold Call for Clients

Cold calling is the fastest way to get clients because: You speak directly to decision makers You don’t wait on ads or algorithms You get instant feedback You control your results No branding. No followers. No audience. Just conversations. How Cold Calling Works You’re not calling to sell. You’re calling to: Find businesses that need more customers See if they’re open to help Book a short follow-up call That’s it. Think of cold calling as qualifying, not convincing. Your only job on the first call is to move them to a proper conversation.

Pick businesses in your niche. Use: Google Maps Yelp Instagram Look for: Small teams Weak online presence No obvious ads running Create a simple list: Business name Owner (if available) Phone number City Start with 100–200 businesses.

Don’t overthink it. Talk like a real person. Script: “Hey — is this the owner? This is [YOUR NAME]. I’m calling you today, man, because I know I can get you more leads. If you don’t get any, you don’t pay me. I actually just launched here in [CITY] and I’ve only got one spot left — are you open to hearing how it works?” Important: Say it relaxed Don’t read it like a robot Sound confident, not salesy Treat it like a normal conversation If they say yes: “Perfect — let’s do a quick 15-minute Zoom Call, or I can meet you in person and get you rolling with leads.” Book the call/meeting. That’s the goal.

“We already do marketing” Reply: “I see — are you currently getting consistent leads from Meta Ads?” “Not interested” Reply: “Totally fair — appreciate your time.” Next call, don't bother. “Send info” Reply: “I would send the info, but its way easier just to either meet you in person or get on a Zoom Call and get you rolling.”

The cold call is NOT where you sell. The cold call is ONLY to book the real conversation. Your entire goal on the phone: Get them on a 10–15 minute call. Nothing else matters. Not explaining every detail. Not convincing. Not proving yourself. Just move them to the call.

Expect: 20–30 calls = 1–2 booked calls 5–10 booked calls = first client This is normal. Cold calling is a numbers game. Do not get emotional. Stay consistent. To Start, numbers will be worse.